BMW Toronto was seeking a new and innovative design for a retail bag to be used in their Toronto dealership. The design should embody the essence of the BMW brand – sleek, modern, and luxurious. The bag must be functional and practical, with ample space for customers to carry their purchases. The winning design was chosen based on its ability to capture customers’ attention and reflect the high standards of the BMW brand. After a rigorous selection process, this bag concept earned the 2nd place award and was used in the BMW Toronto retail store.