In pursuit of creating a dynamic visual identity for a proposed Blue Jays podcast program, I developed a bold and playful alternate logo. The design showcases a fresh take on the team’s iconic blue jay mascot, offering a unique and eye-catching interpretation of the beloved character. Through the clever use of colour, shape, and negative space, this logo captures the energy and excitement of the Blue Jays brand while also conveying a sense of fun and light-heartedness.